Proudly Supporting Canada Since 1907
Starting as a small Canadian business in 1907, we take pride in our deep-rooted commitment to supporting local communities. From our neighbourhood stores to the farmers, ranchers, fisheries, producers and manufacturers we source from, we’re dedicated to delivering fresh, quality Canadian products to you.
Proudly Supporting Canada Since 1907
Look For This Logo In-Store And In Our Flyers
Our stores carry thousands of products that are Made in Canada, Produced in Canada, or sourced from local Canadian farmers and entrepreneurs. Keep an eye out for this logo in our stores and flyers to easily find and support our communities.
So Canadian
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Explanation Detail
Logo Primary 1
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Logo Primary 2
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Logo Primary 3
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Other Logos to look for
What Is the Difference Between "Made in Canada"
and "Product of Canada"?*
Look for the maple leaf in our flyer and on shelf in-store to help you identify products that are Made in Canada or Product of Canada. Curious about what "Made in Canada" and "Product of Canada" labels really mean? Here's a simple guide to help you shop with confidence:
Made in Canada*
Made in Canada" means at least 51 per cent of production costs are from Canada, and any imported ingredients must be listed on the label.
Product of Canada*
When you see "Product of Canada" on a label, it means at least 98 per cent of production, including ingredients, processing, and labour, comes from Canada.
Symbols to look for to help you support our communities
So Local
Nova Scotia Loyal
Foodland Ontario
Manitoba Made
Alberta
Legal
“Made in Canada” claim:
For non-food items, Competition Bureau requires the product to have at least 51% of total production costs incurred in Canada with the last substantial transformation happened in Canada. When the claim is made on the label, an accompanying statement is required to provide clarity on ingredient origins i.e. “with domestic and imported parts”, For food items, the Canadian Food Inspection Agency (CFIA) requires the product to have last substantial transformation occurred in Canada. When the claim is made on the label, an accompanying statement is required to provide clarity on ingredient origins i.e. “from domestic and imported ingredients”, “from imported ingredients” or “from imported and domestic ingredients”.
Substantial transformation - Goods are substantially transformed where they undergo a fundamental change in form, appearance or nature such that the goods existing after the change are new and different goods from those existing before the change. For example, the processing of cheese, dough, sauce and other ingredients to create a pizza would be considered a substantial transformation.
For details on categories of Canadian food products as defined by the CFIA please visit their website, and visit the Competition Bureau for non-food categories.
Legal
A product can be labelled “Made in Canada” if:
- At least 51 per cent (%) of the total direct costs of production (including manufacturing, labour, and materials) occur in Canada.
- This claim is accompanied by a qualifier that clarifies the origin of imported ingredients, such as “Made in Canada with imported ingredients” or “Made in Canada with domestic and imported ingredients.”
A product can be labelled “Product of Canada” if:
- At least 98 per cent (%) of the total direct costs of production and manufacturing are incurred in Canada.
- All or nearly all ingredients, processing, and labour are sourced from Canada.
Food: The last substantial transformation of the product occurred in Canada, and must include an applicable qualifying statement on label: “from domestic and imported ingredients” or “from imported ingredients” or “from imported and domestic ingredients”.
Non-Food: The last substantial transformation of the product occurred in Canada with min. 51 percent (%) of total direct costs of making the product were incurred in Canada, and must include an applicable qualifying statement on label: “from domestic and imported ingredients” or “from imported ingredients” or “from imported and domestic ingredients”.
