Sobeys Celebrates 110 Years
with the Big Red Chair Campaign
Sobeys is celebrating 110 years and Canada’s 150th this summer with our #ChairShare campaign, featuring signature Canada-red oversized Adirondack chairs in Sobeys stores across Atlantic Canada.
From May 25 – August 9, take a photo in the chair and share why you love your local Sobeys on Facebook, Instagram or Twitter with the hashtag #ChairShare for a chance to win free groceries for a year*. Follow the campaign on social media for more information on Sobeys 110 celebrations!
The Big Red Chair Campaign, proudly supports local communities to source and build the chairs, working with five social enterprises that employ adults with disabilities, all part of the Abilities Woodshop Co-operative.
Story behind the Red Chair
The Big Red Chairs were built by the following members of the
Abilities Woodshop Co-operative:
