Sobeys, supporting local since 1907

J.W. Sobey began a meat-delivery service using a few local suppliers in Stellarton, NS. Over the years the grocery business may have changed, but Sobeys commitment to support local supply partners has remained strong. By building relationships every day, we now have thousands of local supply partners across Canada, whose products can be found in our stores.

How to go into business with Sobeys

Our Local Program allows local suppliers to grow at a sustainable pace within our network of stores. You can start out in less than five stores and work with our team to grow.

Local Program Requirements:

Your products are made right here in Canada.
You are locally producing items that will wow and excite our customers.
Your products are regionally relevant in a local market.
Your product is packaged and ready to be sold.

If you fit this criteria, we want to know more!

Supplier Diversity

At Sobeys, our goal is to support diverse-owned businesses and ensure we reflect the communities in which we serve. Through our Local Program, diverse-owned businesses will have access to listing opportunities, resources, and mentorship in effort to help them thrive.

We define “diverse-owned” as businesses that are at least 51% owned and operated by one or more members of the following communities: 2SLGBTQIA+ Black, Indigenous, Persons with Disabilities, Women and Visible Minorities. Diverse-owed businesses are encouraged to reach out as we believe that inclusion is essential for an authentic marketplace, inspires innovation, and helps benefit the communities we serve.

Sobeys is a proud corporate member of these Canadian supplier diversity certifying agencies:

If you have further questions or would like more information, please contact supplierdiversity@sobeys.com

Are you locally producing a product that you would like to share with Sobeys for listing consideration?

Please click on the link below and complete the brief Submission Form.

Submission Form

What our Local Suppliers have to say

Ameen & Surria Fadel Co-Founders, Cedar Valley Selections – Oldcastle, Ontario

I started Cedar Valley Selections at the age of 16 along with the help of my mother, knowing nothing about the retail grocery industry. Our local Sobeys in Lakeshore, ON, was one of the first to carry our line of Dressings and Pita Chips back in 2018. Over the years, we were able to grow with Sobeys from one store, to 10, to 100, and now have our products in more than 350 Sobeys across Canada, all while growing from a small 100-sq.-ft. kitchen to a new 5,000-sq.-ft. facility. Not only has Sobeys been an amazing partner to place our products in their stores, but they've genuinely helped us succeed along the way through their incredible support, advice, and knowledge available to all of their local suppliers.

Ashley Ehmann Co-Founder, Twigz Pretzels – Calgary, Alberta

My family and I created Twigz Pretzels two years ago as we wanted a snack that was baked, not fried, and packed with flavour. We knew our pretzels were too good to keep within the family, so we decided to start a business and share them with others. With the help of the local Program, our pretzels were sold in more than 100 locations across Alberta within a year and a half of launching!

The Local Program has played a key role in helping our business grow. The support, communications, and willingness to work with our brand to help us learn and expand has been remarkable.

Paul Hill President, Hill’s Jamaican Jerk – Halifax, Nova Scotia

The Sobeys program to support local businesses has helped my business to grow significantly over the years. I could not have done it without the support of the store owners/managers, grocery managers and all Sobeys staff as a whole. They make me feel like part of the family whenever I enter the stores, it’s a feeling I can only describe as love and respect.