1. Eligibility
The Contest is open only to legal residents across all provinces of Canada including Québec (the “Participating Provinces”) who have a valid Scene+ account, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Administrator”), Kraft Heinz (the “Sponsor”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a prize.
2. Contest Period
The Contest runs from May 1, 2025 and ends on August 13, 2025 (the "Contest Period").
3. How to Enter without Purchase
NO PURCHASE IS NECESSARY. To enter the Contest without making a purchase, present your Scene+ card at the customer service desk at a Sobeys, Safeway, or IGA Québec store location (the “Participating Stores”) in your Participating Province during the Contest Period, and request a no-purchase entry. The cashier or customer service representative will scan the no purchase entry UPC, and you will earn one (1) entry into the Contest (a “No Purchase Entry”). By participating in the No Purchase Entry, you accept and agree to abide by these Contest rules, its entry requirements, and privacy policy.
You can receive multiple No Purchase Entries per customer, per Scene+ account, per day, during the Contest Period. The cashier or customer service representative can only issue one (1) No Purchase Entry per scan of the UPC in single, separated transactions. No Purchase Entries will bear the same odds of winning as Purchase Entries.
4. How to Enter with Purchase
To enter the Contest with a purchase, visit a Participating Store in your Participating Province and purchase a minimum of $15.00 (CAD) (before tax) or more, worth of participating products (each a “Participating Product”) identified in Appendix A of these Contest Rules, and swipe your Scene+ card during checkout to earn one (1) entry into the Contest, during the Contest Period (a “Purchase Entry” and together with the No Purchase Entry, an “Entry(ies)”). For greater clarity, you will earn one (1) Purchase Entry for each $15 spent on the Participating Products in a single transaction (for example, if you purchase $30 worth of Participating Products in a single transaction, you will earn two (2) Purchase Entries and so on). By participating in this Purchase Entry, you accept and agree to abide by these Contest rules, its entry requirements, and privacy policy.
The number of Participating Products that can be purchased to earn a Purchase Entry, will be subject to any in-store retail limits, per day, during the Contest Period.
5. Prize Description
There are fifty (50) prizes to be won throughout the entire Contest Period, ten (10) prizes will be allocated to each of the following pool of Participating Stores: Sobeys in Ontario, Sobeys in the West, Safeway, Sobeys in the Atlantic region, and IGA stores in Québec. Each prize consists of 100,000 Scene+ points (each a “Prize”, together the “Prizes”). The approximate retail value of each Prize is $1,000.00 (CAD).
6. Prize Conditions
The following conditions apply to the Prizes:
- The Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Prizes must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
- You must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Prize.
- Scene+ points are subject to standard Scene+ Terms and Conditions.
- Any difference between approximate retail value and the actual value of the Prize as taken will not be awarded.
7. Odds
The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.
8. Draw Details
Random draws will be conducted by an agent of the Administrator located in Ontario, Canada from all eligible Entries received during the Contest Period (the “Draw”). The Draws will occur on August 28, 2025. You do not need to be in attendance to be selected. You are only eligible to win a Prize once.
9. Winner Contact Details
If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the Prize. By participating in this Contest, you consent to the Administrator or a representative of the Administrator using your Scene+ number to identify you should you be selected as the potential winner. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.
10. Forfeit of Prize
If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.
11. Use of Personal Information
By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.sobeys.com/en/privacy-policy.
12. Publicity Consent
By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.
13. Limitation of Liability / Release
By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and each of their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.
14. Compliance with Rules
By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.
15. Technical Issues
The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.
In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.
16. Rights to Terminate/Modify/Suspend Contest
The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received as of 12:00 p.m. on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).
17. General Disqualification
Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.
18. Role of Parties
Sobeys Capital Incorporated is the Administrator and Kraft Heinz is the Sponsor of this Contest.
19. Trademarks
All other Trademarks are the property of their respective owners.
20. Jurisdiction
The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.
Appendix A
| Article Number | Participating Product Description and Size |
| 841353 | KRAFT MAYONNAISE 1500 ML |
| 841347 | KRAFT MIRACLE WHIP CAL WISE 1500 ML |
| 551014 | KRAFT REG MIRACLE WHIP 1500 ML |
| 209131 | KRAFT MIRACLE WHIP 890 ML |
| 209124 | KRAFT MIRACLE WHIP CAL-WISE 890 ML |
| 316429 | KRAFT MIRACLEW OLIVE OIL 890 ML |
| 209133 | KRAFT MIRACLE WHIP F/F 890 ML |
| 30239 | KRAFT NOTMAYO DRESSING ORG 443 ML |
| 439326 | KRAFT MAYONNAISE 475 ML |
| 453383 | KRAFT BURGER SAUCE 475 ML |
| 439343 | KRAFT MIRACLE WHIP 475 ML |
| 439345 | KRAFT C/W MIRACLE WHIP 475 ML |
| 439351 | KRAFT FAT FREE MIRACLE WHIP 475 ML |
| 243310 | KRAFT MIRACLE WHIP EASY SQZE 650 ML |
| 243312 | KRAFT MIRACLEW CALWISE EZ SQZ 650 ML |
| 243183 | KRAFT REAL MAYO EZ SQUEEZE 650 ML |
| 226962 | KRAFT REAL MAYO 890 ML |
| 226969 | KRAFT REAL MAYO CAL WISE 890 ML |
| 755809 | HEINZ DRESSING GARLIC AIOLI 355 ML |
| 755811 | HEINZ SAUCE BURGER 355 ML |
| 755810 | HEINZ SAUCE HOT & SPICY AIOLI 355 ML |
| 675255 | HEINZ SAUCE HANCH 362 ML |
| 675256 | HEINZ SAUCE WASABIOLI 362 ML |
| 675254 | HEINZ SAUCE TARCHUP 362 ML |
| 406317 | HEINZ MAYOCHUP 560 ML |
| 551497 | HEINZ MAYORACHA SAUCE 490 ML |
| 687001 | Kraft Miracle Whip 360PPK 1X1EA |
| 404479 | HEINZ EASY SQZE KETCHUP UPDOWN 750 ML |
| 176864 | HEINZ KETCHUP FAMILY SIZE 1500 ML |
| 238170 | HEINZ KETCHUP GLASS 375 ML |
| 176863 | HEINZ KETCHUP HOT & SPICY 750 ML |
| 247189 | HEINZ KETCHUP LOW SDM 750 ML |
| 374845 | HEINZ KETCHUP NO SUGAR ADDED 750 ML |
| 209158 | HEINZ KETCHUP ORGANIC 750 ML |
| 238196 | HEINZ KETCHUP SQUEEZE 1000 ML |
| 299623 | HEINZ PICNIC PACK 1125 ML |
| 730079 | HEINZ UPSIDE DOWN KETCHUP 375 ML |
| 284779 | Heinz Ketchup Squeeze 1L 576PPK 1X1 |
| 1287015 | HEINZ KETCHUP PICKLE FLAVOR 375 ML |
| 332090 | J.L. Kraft Pure – CLASSIC ITALIAN 355ML 12 |
| 332089 | J.L. Kraft Pure – FIG BALSAMIC 355ML 12 |
| 332087 | J.L. Kraft Pure – CUCUMBER GREEK 355ML 12 |
| 332084 | J.L. Kraft Pure – HONEY & SHALLOTS 355ML 12 |
| 332080 | J.L. Kraft Pure – POMEGRANATE ZAATAR 355ML 12 |
| 332083 | J.L. Kraft Pure - MAPLE & DIJON 355ML 12 |
| 332077 | J.L. Kraft Pure – MISO LIME GINGER 355ML 12 |
| 332085 | J.L. Kraft Pure - MOROCCAN LEMON 355ML 12 |
| 332078 | J.L. Kraft Pure – THYME, BASIL, & PARSLEY 355ML 12 |
| 332086 | J.L. Kraft Pure – ORANGE TURMERIC POPPYSEED 355ML 12 |
| 332073 | J.L. Kraft Pure – SUNDRIED TOMATO 355ML 12 |
| 332075 | J.L. Kraft Pure - BLACK GARLIC & CRACKED PEPPER 355ML 12 |
| 333436 | KRAFT RANCHER'S CHOICE DRESSING 425ML 10 |
| 333447 | KRAFT CREAMY CAESAR DRESSING 425ML 10 |
| 333460 | KRAFT ZESTY ITALIAN DRESSING 425ML 10 |
| 336053 | KR GREEK FETA & OREGANO DRE 425ML 10 |
| 333445 | KRAFT THOUSAND ISLAND DRESSING 425ML 10 |
| 333443 | KRAFT CATALINA DRESSING 425ML 10 |
| 333446 | KRAFT COLESLAW DRESSING 425ML 10 |
| 333458 | KR C-WISE RANCHER'S CHOICE DRE 425ML 10 |
| 333501 | KRAFT BALSAMIC VIN DRESSING 425ML 10 |
| 333506 | KRAFT THREE CHEESE RANCH DRE 425ML 10 |
| 333459 | KR CREAMY POPPYSEED DRE 425ML 10 |
| 333476 | KRAFT FRENCH DRESSING 425ML 10 |
| 336052 | KRAFT CREAMY CUCUMBER DRESSING 425ML 10 |
| 333448 | KRAFT CAESAR W BACON DRESSING 425ML 10 |
| 333463 | KR C-WISE GK FETA & OREGANO DRE 425ML 10 |
| 333492 | KRAFT GOLDEN ITALIAN DRESSING 425ML 10 |
| 333468 | KRAFT PEPPERCORN RANCH DRE 425ML 10 |
| 333489 | KR SUNDRIED TOM & OREG DRE 425ML 10 |
| 333438 | KR RASPBERRY VINAIGRETTE DR 425ML 10 |
| 333450 | KRAFT FAT FREE ITALIAN DRESSING 425ML 10 |
| 333439 | KRAFT RUSSIAN DRESSING 425ML 10 |
| 333484 | KRAFT C-WISE POPPYSEED DRESSING 425ML 10 |
| 333462 | KR C-WISE BALSAMIC VIN DRESSING 425ML 10 |
| 333469 | KRAFT RANCH W BACON DRESSING 425ML 10 |
| 333451 | KRAFT C-WISE ITALIAN DRESSING 425ML 10 |
| 333500 | KRAFT ASIAN SESAME DRESSING 425ML 10 |
| 333508 | KRAFT C-WISE CATALINA DRESSING 425ML 10 |
| 333444 | KR C-WISE CREAMY CAESAR DRE 425ML 10 |
| 333441 | KRAFT CREAMY HONEY MUSTARD DRE 425ML 10 |
| 333440 | KR C-WISE SUNDRIED TOMATO DRE 425ML 10 |
| 339941 | Kraft Salad Dressing 425ML 496PPK 1X1EA |
| 247050 | KRAFT BBQ SAUCE REGULAR 455 ML |
| 247108 | KRAFT BBQ SAUCE CHICKN RIB 455 ML |
| 247105 | KRAFT BBQ SAUCE HICKORY SMOKED 455 ML |
| 247116 | KRAFT BBQ SAUCE GARLIC 455 ML |
| 247123 | KRAFT BBQ SAUCE REGULAR LIGHT 455 ML |
| 406639 | KRAFT BBQ SAUCE BROWN SUGAR 455 ML |
| 247106 | KRAFT BBQ SAUCE SWEET & SOUR 455 ML |
| 247115 | KRAFT BBQ SAUCE ONION BITS 455 ML |
| 247008 | KRAFT BBQ SAUCE EXTRA RICH 455 ML |
| 552610 | DIANA SAUCE STEAK ORIGINAL 500 ML |
| 550952 | DIANA SAUCE RIB & CHICKEN 500 ML |
| 550951 | DIANA SAUCE HONEY & GARLIC 500 ML |
| 247400 | DIANA SAUCE SPICY 500 ML |
| 457897 | DIANA SAUCE WSTRN SMOKEHOUSE 500 ML |
| 422326 | DIANA SAUCE MAPLE SYRUP 500 ML |
| 291921 | DIANA SAUCE HONEY DIJON 500 ML |
| 387329 | DIANA MARINADE GARLIC & HERB 375 ML |
| 387333 | DIANA MRND STEAK SPICE 375 ML |
| 388278 | DIANA MARINADE TERIYAKI 375 ML |
| 387627 | DIANA MARINADE SPICY SOUTHWEST 375 ML |
| 386022 | DIANA MARINADE CARIBBEAN JERK 375 ML |
| 302234 | BULLSEYE BBQ SAUCE BOLD ORIG 425 ML |
| 302221 | BULLSEYE BBQ SCE CHICKNRIB 425 ML |
| 302263 | BULLSEYE BBQ SAUCE GUINNESS 425 ML |
| 305266 | BULLSEYE BBQ SAUCE SWTNSTICKY 425 ML |
| 302254 | BULLSEYE BBQ SAUCE HICKORY 425 ML |
| 302262 | BULLSEYE BBQ SAUCE STEAKHOUSE 425 ML |
| 302222 | BULLSEYE BBQ SCE HNY GAR BNZA 425 ML |
| 302257 | BULLSEYE BBQ SAUCE BLAZN CHPTL 425 ML |
| 302256 | BULLSEYE BBQ SAUCE GRN ONI&GAR 425 ML |
| 302223 | BULLSEYE BBQ SCE HOT S/CAJUN 425 ML |
| 302595 | BE OR/CH'NR/GNNS1/2MOD425ML450C2P |
| 303621 | KR MIX1/2MOD BBQ C&R/GAR455ML2P |
| 541633 | DIANA SCE HMOD MIXED 500ML 500 |
| 151261 | HEINZ L&P SAUCE WORCESTERSHIRE 284 ML |
| 483796 | HEINZ MUSTARD YELLOW 380 ML |
| 683151 | HEINZ MUSTARD DIJON 265 ML |
| 401201 | Kraft Sngls Chs Slice Mild 12Pk 24X |
| 401204 | Kraft Sngls Chs Slc ShrpChd 12Pk 24 |
| 401207 | Kraft Sngls Chs Slice Thick 14Pk 24 |
| 401208 | Kraft Sngls Chs Slices Reg 22Pk 24X |
| 401210 | Velveeta Cheese Slices 22Pk 24X410G |
| 401209 | Velveeta Cheese Slice Thick 14Pk 24X410G |
| 401211 | Kraft Sngls Chs Slice Mozza 22Pk 24 |
| 401214 | Kraft Sngls Chs Slice Swiss 22Pk 24 |
| 401215 | Kraft Sngls Chs Slcs Thin 26Pk 24X4 |
| 401219 | Kraft Sngls Chs Slice Light 22Pk 24 |
| 111187 | Renees Coleslaw 6X355ML |
| 112223 | Renees Vinaigrette Medit Greek 6X350ML |
| 112224 | Renees Ravin Raspberry Vin 6X350ML |
| 112225 | Renees Vinaigrette Rst Red Pep 6X350ML |
| 112226 | Renees Vinaigrette Spr Herb Ital 6X350ML |
| 124136 | Renees Buttermilk Ranch 6X355ML |
| 129694 | Renees Guava Vinaigrette Pear 6X350ML |
| 129696 | Renees Asian Vinaigrette Sesame 6X350ML |
| 129697 | Renees Balsamic Vinaigrette 6X350ML |
| 129698 | Renees Vinaigrette Honey Dijon 6X350ML |
| 213898 | Renees Vinaigrette Creamy Caesar 6X350ML |
| 249062 | Renees Vinaigrette Rst Red Pep 6X350ML |
| 266435 | Renees Dressing S/West Ranch 6X355ML |
| 375430 | Renees Classic Dressing Ranch 6X355ML |
| 429119 | Renees Nat Lt Sweet Onion Ving 6X350ML |
| 457771 | Renees Dressing Tuscan Italian 6X270ML |
| 555140 | Renees Dressing Greek Feta 6X355ML |
| 555141 | Renees Dressing Ranch 6X355ML |
| 555142 | Renees Dressing Caesar 12X355ML |
| 555143 | Renees Dressing Mighty Caesar 12X355ML |
| 555145 | Renee Dressing Blue Chs Chunky 6X355ML |
| 555148 | Renees Dressing Poppyseed Lt 6X355ML |
| 555149 | Renees Dressing Caesar Light 12X355ML |
| 555164 | Renees Dressing Poppy Seed 6X355ML |
| 700126 | Renees Dressing Cucumber & Dill 6X355ML |
| 0645635 | KRAFT MACARONI SALAD MIXES 200 G |
