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How to Play

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Step One

Download the Sobeys app.

Play Grocery Giveaways in the app starting March 27th.

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Step Two

Simply register or sign in to your account and link your Scene+ card! You’re already on your way to play.

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Step Three

Play Grocery Giveaways every week for a chance to unlock free item offers and earn chips to enter into the Sweepstakes. The more you play, the more you could win!

Don’t have the App?

What can you win?

Free Item Offers & Chips

Play weekly and you could unlock free item offers from Siggi's, Oikos and Compliments brands. Complete weekly challenges such as opening the mobile app each week, redeeming offers in-store, trivia, recipe trivia sponsored by True North Seafood, and more to earn chips for a chance to win bigger Sweepstake prizes!

Sweepstakes Prizes

Enter your chips for a chance to win one of many exciting Sweepstake prizes available.

More chips entries mean more chances to win!

Scene

4 prizes of 1 Million
Scene+ Points
($10,000 value per prize)

Scotiabank

2 prizes of $5,000 Cash Prize deposited into a Scotiabank investment plan
($5,000 value per prize)

Cineplex

100 prizes of Cineplex CineClub Membership

($110 value per prize)

Home Hardware

10 prizes of $1,000 Home Hardware Gift Card
($1,000 value per prize)

Live Nation

10 prizes of $1,000 in Concert Gift Cards, courtesy of Live Nation Canada
($1,000 value per prize)

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Grocery Giveaways is available at

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Grocery Giveaways FAQ

What is this contest?

Grocery Giveaways is a challenge-based contest that customers can participate in.  To participate you must download the Sobeys, Safeway, Foodland and/or FreshCo app, create an account and link your Scene+ card.
See the Official Full Rules for complete details.
No, a pre-requisite of playing the game is downloading the applicable banner apps (Sobeys, Safeway, Foodland and/or FreshCo).
Yes, you can complete challenges in all apps simultaneously and your Chips won will be cumulative.
Chips are what you earn throughout the contest when completing challenges.  These Chips can be allocated to a Sweepstake prize of your choice.
To collect Chips, you need to complete Grocery Giveaway challenges every week (Thursday to Wednesday) from March 27 to April 30, 2025. New challenges can be viewed each week by clicking on Challenges in the grocery apps.
You can view weekly challenges within the app.  Each challenge will have different instructions and once completed, you will be awarded with chips to enter towards sweepstakes prizes. Please read the challenge instructions carefully to ensure you are properly completing the challenge.
Chips can be entered into the Sweepstakes until May 7, 2025.  After that, the Chips will be void.
By completing challenges, you can earn Chips. These Chips give you a chance to win one of the Sweepstakes prizes. You decide how many Chips go to the Sweepstakes prize of your choice. Each chip is equal to one entry for a chance to win that Sweepstakes prize. Once the Chips are submitted into the desired Sweepstake, the Chips cannot be withdrawn.
You can check your current balance on the app within the Grocery Giveaways Leaderboard section. Your Chips balance displays the sum of all your earned Chips from your completed challenges across Sobeys, Safeway, Foodland and FreshCo/Chalo! Banners.

After each store visit, reopen the mobile app and click on the Offers tab to earn any Chips from your redeemed mobile offers. Then click on the Grocery Giveaways Leaderboard to refresh and view all your earned balance.
If you cannot see your Chips after reopening the app multiple times, please reach out to Customer Support

Close the game and re-open it, navigate to the Offers Tab in your app and you will see the offer tile there. It may take up to 72 hours for the offer to appear. You have until May 7, 2025, to redeem your Free Item Offer and after this date, the offer expires and is void.
No, unfortunately you will not be able to transfer earned Grocery Giveaways Chips to another user.
No you do not. However in order to receive the maximum number of Chip entries, there are both Purchase and No Purchase challenges within the Grocery Giveaways contest.
You will be contacted via phone or email only if you are a potential winner.
The draw will occur on May 22, 2025 and potential winners will be contacted within 14 days of the draw date.
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To serve you better, Sobeys is introducing 360Health Pharmacy & Wellness, our digital pharmacy service.

This page will redirect to 360HealthPharmacy.ca where you can manage
your prescriptions, request refills, and book appointments, all in one place.

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